• Samurai Business Group

Trust isn’t built overnight

Updated: Nov 14


It takes time and a commitment from all employees but if you create an atmosphere that encourages communication and recognizes the commitment of workers it is possible to have trust through the entire organization.

Trust is key to everything a company does. It’s fundamental to everything you do, and your customers will notice quickly if they can’t trust you. If they can’t trust you, there will be no sale.


· Build a Culture of Trust in your Company

Business guru Stephen Covey once said, “Trust, or the lack of it, is at the root of success or failure in relationships and in the bottom-line results of business.” Trust is absolutely essential if you’re going to see real results from your company, but the simple reality is that in today’s world, we have to teach ethics classes in MBA programs.

Public confidence in anyone or any institution is at an all-time low, and it continues to fall. How do you build a culture of trust in your company that you can demonstrate for your clients on a daily basis?


· Begin Seeing Trust as Fundamental

Trust is key to everything a company does. If you don’t know that by now, you may need to take a few steps back and reexamine your company’s culture. It’s fundamental to everything you do, and your customers will notice fairly quickly. If they can’t trust you, you simply don’t have a sale on your hands.


Self-Test Beyond seeing trust as absolutely essential, you may want to do a bit of self-examination. As a leader, what are your own attributes. What are the kinds of things that you do that evoke trust from other people? What have you done lately to earn someone’s trust?


Don’t just ask these questions of yourself, though. Ask them of your entire company. Maybe you’re offering early warnings. Maybe you’re forthcoming at every opportunity. If there’s an issue at the organizational level, there’s going to be a problem for every one of your sales team members.


· Make The Necessary Changes


If you haven’t yet built that culture of trust, it can be hard to start at the beginning, but it is possible. Trust isn’t built overnight. Instead, it takes time and a commitment from every employee on your team. Teach the steps necessary to become a trusted asset, create an atmosphere that encourages open communication, and recognize the commitment of your hardest workers. It is possible to rebuild trust at the individual level and for your entire organization, but be willing to go beyond the scope of what you normally do to make it happen. Learn about Samurai Business Group business programs today.

16 views0 comments

Recent Posts

See All