Training Designed for 21st Century Market Realities

People Love to Buy, Yet They Hate to be Sold
Quit selling, and start helping your prospect's buy! Current research confirms that today's buyers unequivocally reject traditional sales approaches. In fact, prospects rate over 70% of all sales calls as useless!

Our Buying Process Management Methodology™ is designed to facilitate and guide the prospects as they work their way through the buying process. It aligns your efforts with theirs, resulting in a collaborative environment with the prospect to come to a mutually rewarding conclusion.

The methodology is based on our Buying Decision Model™. This model is based on a combination of leading academic research, proven principles of human behavior, and the best practices in sales and marketing. It provides a framework that is adapted to each organization's culture and markets and the individual sales person's personality. The methodology adapts to you, not the other way around.

250% ROI Guarantee

Our approach is so effective that we guarantee a minimum 250% Return on Investment for every dollar invested with us. Achieving this level of ROI requires commitment, effort, and the courage to change. Everyone talks about being committed to excellence, yet only 5% will actually do whatever it takes to achieve it. That's why we only work with selected clients.

The samurai were committed to excellence in all aspects of their profession. Anything less was unacceptable. If you are truly committed to achieving your goals, so are we.

Are you up to the Challenge of the Samurai?

The Samurai Way – Based on Science

We rejected the traditional approach to sales training that focused on product (features and benefits), presentation ("the pitch"), and persuasion (manipulative tactics). These programs taught the salesperson a "system" replete with "scripts" that were based on the personal experiences of the author; and that were often dependent on having the same personality type as the author in order to be successfully executed.

The Samurai way is based on proven principles of human behavior, perception, and motivation, backed up by scientific research. It is a natural approach that allows you to blend new knowledge and skills with your personality to form a personalized and seamless professional selling methodology that will enhance the long-term performance of your sales business.

Content Delivery Designed for the 21st Century Learning Environment

Multi-Generational Workforces Demand New Training Strategies
For the first time in history, there are four generations active in the US workforce. Each generation's expectations and approaches to learning were formulated under vastly different circumstances. Yet virtually all of today's training programs are based on processes that were developed over 40 years ago, for the Boomer generation – before a vast majority of today's workforce were even born!

Our training techniques follow the Harvard Adult Learning Model, which utilizes an adult's life experiences and critical thinking skills to expedite the learning process. The training sessions create a series of experiences that draw from the participant's real life experiences and help them achieve a deeper understanding of the concepts and techniques. The content is packaged and delivered to the participant in the format that best matches the way the individual gathers and processes information.

A Training Process, Not an Event

If You had to Learn a Skill in the Next 30 Days to Keep Your Job, What Would You Do?
Would you read a book? Attend a seminar? Watch a video? Listen to audio tapes? Enroll in a class? Or would you seek out someone who was highly proficient in the skill and who was willing to work with you to develop your proficiency?

Behavior change does not take place by passively receiving information. It occurs by doing. It requires instruction, practice, and coaching. Proficiency increases over time as the student absorbs the various nuances of the skill. This process can not be short-circuited, but it can be accelerated.

Our trainer's are called Sensei's, because, like the samurai masters, they work with the participants "on the mats", practicing and coaching in real life scenarios until the skills are mastered.